Ms. O’Mahoney will be responsible for community outreach and program development services for all Wartburg services lines.
Wartburg has announced the appointment of Ms. Catherine O’Mahoney, a professional marketer with over 20 years of experience in the health care and advertising, as its new Community Outreach Professional. In her position, Ms. O’Mahoney will collaborate with hospitals, church/community groups, current and potential referral sources to drive program census for the Wartburg lines of business.
Ms. O’Mahoney was most recently Director of Marketing for Tarrytown Hall Care Center in Tarrytown, where she helped significantly increase referral business from hospitals for their skilled nursing programs while successfully building community and school programs to increase community awareness. Prior to Tarrytown, Ms. O’Mahoney worked as Community Sales Director at Atria Senior Living, Sunrise Senior Living, and sales & management at AT&T Advertising Solutions, National Cable Communications, Cablevision and CBS Television Stations, achieving an impressive sales record.
“I am very excited to have the opportunity be a part of Wartburg’s dynamic team and to join its outstanding staff,” said Ms. O’Mahoney. “I look forward to growing partnerships to increase business in Westchester County and beyond, while honoring the vision of Wartburg founder, Reverend William A. Passavant: to provide a comprehensive and caring environment to nurture the body, mind and spirit of those we serve.”
Brooklyn born but a longtime Westchester resident, she has a Bachelor of Business Administration with major in Marketing from Iona College in New Rochelle. Ms. O’Mahoney is an avid music lover, and after raising three children, she enjoys spending time playing golf, traveling, hiking and being outdoors.
David Gentner, President & CEO of Wartburg, said, “Catherine brings years of experience in advertising and marketing to this role. She understands the changes in reimbursement, the movement towards home and community-based care and most importantly Wartburg’s position as a provider of choice for homecare, short-term rehabilitative care, adult day services and outpatient rehabilitative services in this region. We welcome Catherine to our organization.”
Wartburg is an award-winning provider of comprehensive senior services, including independent living, assisted living, Alzheimer’s/dementia care, skilled nursing, rehabilitation and hospice care. Its 34-acre campus in Mount Vernon serves seniors and their families in southern Westchester and the northern Bronx and now the NY Metro Area. Wartburg’s nursing home has been recognized by U. S. News & World Report as among the “Best Nursing Homes in New York State for four consecutive years, in 2014. Over the past few years, Wartburg has launched an ambitious building expansion program, including the Friedrichs Residence, with 61 independent living apartments, and a Rehabilitation and Adult Day Services Center, both opened in 2013.